Skip to main content
Bite-size Case Study

Boeing: more than just an aircraft manufacturer

Published on June 29, 2017   3 min
0:03
Temporal linkage essentially means that we want to extend our offerings in time. So, we take an existing product and its life cycle and we seek to find if there are breaks or gaps in the product's life cycle. So, we want to look at the complete chain of activities around a discreet customer set or a product life cycle and we want to identify breaks or gaps in this activity chain to highlight areas for potential expansion. So, consider again an example or like a car. The car's life cycle starts with the purchase process and extends through the entire consumption life cycle. We want to look at this interim life cycle and find if there are gaps. For example, in the purchase process, there may be gaps. A customer may go to a dealer to buy a car, and in the purchase process there may be some hassles that the customer is experiencing. How do we buy insurance? How do we buy new services such as traffic navigation services that are starting to crop up? The current product business model may not be delivering it. So, temporal linkage is about finding these gaps or breaks in the activity chain and filling them with new innovative ideas. A good example of this type of
Hide

Boeing: more than just an aircraft manufacturer

Embed in course/own notes