This case study discusses the e-commerce company Alibaba as an example of innovative imitation in China. Alibaba reinvented the technology of eBay’s online selling platform to include ingenious features such as a fraud-averting pay system. These features, and the consequent mega-success of Alibaba, exemplify the ability of Chinese companies to put their user’s needs and concerns at the center of their products.
Shen, X. (2016, May 26). Alibaba: the company that made eBay a dwarf [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 22, 2017, from https://hstalks.com/bm/3288/.