Design thinking for managing knowledge for innovation

Here I want to show a case of a Japanese company, company H, which is designed as knowledge management for innovation. Company H underwent a major transformation from a general electrical manufacturer to a social innovation company. This transformation was achieved, not only through a review of business strategy, but also through the use of design and digital technology. The Lehman Shock in 2008 exposed the company's low-profit business structure. It recorded huge losses, and it was forced to carry out major structural reforms. In order to overcome this crisis, the company decided to transform itself from a mere hardware manufacturer into a social innovation company that solves social issues.

Now, the following strategic changes were behind this transformation of company H. 1. Shift from B2C, consumer electronics, etc., to B2B or B2G, which is business-to-business or business-to-government businesses. In 2012, the consumer electronics business was spun off, and the focus shifted from businesses for individuals to businesses for corporations and the government. 2. Use of digital technology. In 2016, their IT or IoT platform was announced, and the businesses that solve social issues using data and AI were promoted. 3. Global expansion through M&A. The provision of digital solutions in overseas markets was strengthened. For these core strategic changes, design and design thinking-like approach is deeply coordinated. As you see in the example here, in 2007,