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Printable Handouts
Navigable Slide Index
- Introduction
- About the speaker
- Introduction to the topic
- Key questions
- Agenda
- What is knowledge work 5.0?
- Turning the pyramid around: Next generation companies
- Why information and knowledge is king: The workers of the future
- Non-routine cognitive work shows the greatest growth
- Knowledge workers think for a living
- Are you a knowledge worker?
- Knowledge work
- Knowledge work 5.0 in the era of AI
- The great work shift dynamics starts today
- The great work shift dynamics in 2030
- First impressions of the work shift
- Demand for generative AI skills is skyrocketing
- Rising skills
- Global talent shortage
- Five generations in the workplace
- Real-life numbers on knowledge work 5.0
- Daily madness of knowledge work 5.0
- What drives you crazy?
- Productivity
- Is Solow’s productivity paradox back?
- Quotes
- Will generative AI make you more productive at work?
- Conclusions for productive knowledge work 5.0
- Peter F. Drucker on knowledge work(ers)
- Quiz 1: Manual worker productivity?
- Quiz 2: What is the shovel of the knowledge worker?
- Quiz 2: Knowledge worker productivity?
- Dvorak Simplified Keyboard (DSK)
- AI disrupts the keyboard
- Six major factors determine knowledge-worker productivity
- Beyond Taylor: From management by results …
- ... To management by attention
- Cultivating attentiveness in action is the new knowledge work 5.0
- References
This material is restricted to subscribers.
Topics Covered
- Opportunities and risks
- Knowledge worker productivity
- Manual work vs. knowledge work
- Work and skills shift
- Demand for generative AI skills
Links
Series:
Categories:
External Links
- Slide 9: Skills, Technology and the Future of Work
- Slide 16: Future of Jobs Report 2025: These are the fastest growing and declining jobs
- Slide 19: Global Talent Shortage
- Slide 39: Generative AI at Work
- Slide 39: 2024 and beyond: Will it be economic stagnation or the advent of productivity-driven abundance
- Slide 39: The economic potential of generative AI: The next productivity frontier
- Slide 39: You see AI everywhere, except in the productivity figures
- Slide 39: US State of Enterprise Work Report
- Slide 39: The Future of Jobs Report
Talk Citation
Güldenberg, S. (2026, May 28). Knowledge work 5.0 in the era of AI [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved May 29, 2026, from https://doi.org/10.69645/SMVZ3231.Export Citation (RIS)
Publication History
- Published on May 28, 2026
Transcript
Please wait while the transcript is being prepared...
0:00
A very warm welcome to you all.
Today, I want to talk about
Knowledge Work 5.0
in the era of AI.
My name is Stefan Guldenberg and
I am a professor of
strategy and sustainability
as well as the academic
director of the graduate school
at the EHL Hospitality
Business School in Lausanne.
0:26
Aside from that, I'm
the current president of
the New Club of Paris
a think tank and agenda-setter
for the knowledge economy.
I've authored many
publications and books
on knowledge management
and the future of work.
Two of them together
with the editor of
this talk series on
Knowledge Management,
Prof. Klaus North,
on effective knowledge work and
managing work in a
digital economy.
A big thank you goes
to Prof. North for
initiating and to
Henry Stewart Talks
for realizing this
very timely podcast.
It's a great pleasure
and honor to be
a part of these highly esteemed
colleagues and speakers.
1:12
Knowledge work was a term
that was first used by
the influential Austrian
management author
and thinker Peter Drucker.
Peter Drucker said that
the greatest danger in
times of turbulence is not
the turbulence itself,
it is to act with
yesterday's logic.
In the following minutes,
I would like to take
you on a journey into
the future of knowledge
work and explain
why it is of utmost
importance for
management to
profoundly rethink and
redefine our understanding of
knowledge work in the
upcoming era of AI.
This includes topics like
knowledge worker productivity,
effective knowledge management,
good leadership practices,
and the new role of knowledge
workers in organizations.