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Hello, everyone. My
name is Noboru Konno,
professor at Tama University
Graduate School Tokyo.
I study and teach
knowledge creation theory and
innovation management
design thinking.
I also serve as the president of
Japan Innovation
Network and founder of
Future Center Alliance
Japan which are
the organizations to promote
innovation management
throughout the industry.
Today I'll talk about
Managing Knowledge in Society
5.0 and Design as a
Medium of Knowledge.
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The Japanese government has
proposed a new vision for
society in 2016 in
the face of Japan's
biggest challenge,
population shrinkage and aging.
Society 5.0 as a part of
the fifth science and
technology basic plan is
advocated as a future society
that Japan should aim for.
It follows a hunting
society (Society 1.0),
agricultural society
(Society 2.0),
industrial society,
(Society 3.0),
and information society
which is Society 4.0.
This super smart
society, Society 5.0,
emphasizes the use of
advanced technologies
such as AI and the Internet
of Things in daily life.
It aims to promote
a society that
efficiently and
compassionately uses
technology to meet human needs.
AR, augmented reality and VR,
virtual realty are also seen as
technologies that
support Society 5.0.
The key feature is
the comprehensive integration of
cyberspace and the
physical spaces.
