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Navigable Slide Index

1. Introduction
2. Outline
3. The conundrum of globalization
4. Globalization and corporate social responsibility
5. Globalization: 1999 WTO meeting
6. Globalization: the roots
7. Levitt, Gittens and Stewart definitions
8. Reynolds definition
9. Three groupings of definition
10. Globalization from a marketing perspective
11. Acceleration of globalization
12. Drivers
13. Barriers
14. Problems with globalization
15. Opposing views of globalization
16. High profile cases of bad practice
17. Export processing zones
18. Relevance to international marketing (1)
19. Relevance to international marketing (2)
20. Relevance to international marketing (3)
21. Why corporate social responsibility (CSR)?
22. High profile cases
23. General concerns
24. CSR (1)
25. CSR (2)
26. Carroll's pyramid of CSR
27. CSR (3)
28. A new business model
29. The Sethi model
30. Many organizations acknowledge CSR
31. Starbucks coffee
32. Coca-cola
33. Coca-Cola: some fine words
34. Shell (1)
35. Shell (2)
36. Encouraging CSR
37. CSR: some impacts on marketing (1)
38. CSR: some impacts on marketing (2)
39. CSR: some impacts on marketing (3)
40. Conclusions (1)
41. Conclusions: globalization (1)
42. Conclusions: globalization (2)
43. Conclusions: CSR
44. Conclusions (2)
45. Gandhi's guiding principle

Topics Covered

• Globalization
• Drivers and barriers
• Some problems
• Relevance to international marketing
• Why corporate social responsibility?
• High profile cases
• Carroll's pyramid of CSR
• A new business model
• Encouraging CSR
• Impact on marketing

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on November 30, 2009