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Printable Handouts
Navigable Slide Index
- Introduction
- Introduction to the subject
- Agenda
- About me
- Definition of ethical storytelling
- Components of ethical storytelling
- Core principles of ethical storytelling
- Case study: Patagonia
- Ethical storytelling in this campaign
- Ethical boundaries in storytelling
- Overcoming ethical dilemmas
- Case study: Ben & Jerry's
- Strategies to implement and sustain ES
- Conclusion
- Thank you!
This material is restricted to subscribers.
Topics Covered
- Components of ethical storytelling
- Core principles of ethical storytelling
- Ethical boundaries
- Patagonia case study
- Ben & Jerry’s case study
- Overcoming ethical dilemmas
Links
Series:
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External Links
Talk Citation
Boyd, D. (2026, January 28). Ethical storytelling [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved January 28, 2026, from https://doi.org/10.69645/IYST9930.Export Citation (RIS)
Publication History
- Published on January 28, 2026
Other Talks in the Series: Brand Storytelling for Impact
Transcript
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0:04
Ethical storytelling
is the practice of
crafting and sharing
narratives with integrity,
respect, and responsibility.
In today's world,
where stories have
the power to shape perceptions
and influence behavior,
it is crucial that
storytellers prioritize
the dignity and rights
of those involved.
Ethical storytelling goes beyond
just telling a compelling story.
It involves being
mindful of the impact on
both the subjects
and the audience,
ensuring that narratives
are truthful,
inclusive, and
culturally sensitive.
It's important to ensure
that stories are not only
engaging but also
respectful and responsible.
0:50
In Part 5 of this series,
I will define ethical
storytelling and its components.
Identify the core principles
of ethical storytelling.
Discuss the ethical
boundaries in storytelling.
Share strategies to overcome
ethical dilemmas in
brand storytelling,
and provide strategies
to implement and
sustain ethical dilemmas in
brand storytelling practices.
1:16
My name is Dr. Dionne L. Boyd,
aka Dr. B, aka the Money Chick.
I'm a global professor,
curriculum writer,
and course developer for
over 45 different classes
in higher education
in the areas of
marketing, business,
entrepreneurship,
fashion, and consumer behavior.
I am also the CEO and
Founder of Image
Architects and Management,
a global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
My clients include Neiman Marcus
and Intercontinental
Buckhead Atlanta.
My company also offers
education consulting,
curriculum writing, course
development, workshops, and more
to universities and educational
programs across the globe
such as Polimoda in
Florence, Italy,
AMD in Berlin, Germany,
LIM College in New York City,
Southern New
Hampshire University,
and SCAD, Atlanta.
You may learn more
about my agency
by simply visiting our website.
Feel free to also connect
with me on LinkedIn
at the link located in the tab.
Now, let's get started on
Part 5 of this series.