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Navigable Slide Index

1. Introduction
2. Talk outline
3. Marketing in the eyes of cynicism
4. Marketing is advertising and selling
5. Nonprofit marketing
6. A short definition of marketing
7. Why are nonprofits not customer orientated?
8. Who are the customers?
9. What are the products
10. Rules of product composition
11. Delivering the product to the customer
12. Charity marketing framework
13. Marketing segmentation
14. Marketing research
15. Other player analysis
16. Positioning
17. 8 points of charity marketing mix (1)
18. 8 points of charity marketing mix (2)
19. 8 points of charity marketing mix (3)
20. Full definition of marketing
21. Introducing or strengthening a marketing approach
22. Basic nonprofit marketing/service plan
23. Marketing in the non-profit world: summary
24. Suggested reading

Topics Covered

• Definitions of marketing
• Why are nonprofits not automatically customer orientated?
• Who are the customers?
• Types of products
• Rules of product composition
• Eight points of charity marketing mix
• Factors to consider when introducing a marketing approach to an organization
• Basic nonprofit marketing/service plan

Links

Series:

• Nonprofit and Voluntary Sector Marketing

Categories:

• Management, Leadership & Organisation

Talk Citation

Publication History

• Published on September 29, 2009