Cirque du Soleil: creating value innovation through Blue Ocean think

Boyd, Dionne

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Taken from the Talk

Value innovation

Related Series

The Dynamics of Price and Value

Company

Cirque du Soleil

Abstract

This case study shows how Cirque du Soleil used Blue Ocean thinking to create value innovation.

Talk Citation

Boyd, D. (2025, October 30). Cirque du Soleil: creating value innovation through Blue Ocean think [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 30, 2025, from https://doi.org/10.69645/ZTTH1024.
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