• Archived Lectures *These may not cover the latest advances in the field
• 36 min
  1. Mobile advertising for the masses

  • Ms. Peggy Salz
• 46 min
  2. Engaging willing consumers: international cases and trends

  • Mr. Harald Neidhardt
• 43 min
  3. Building brands through mobile-enhanced communities

  • Dr. Alex Wang
• 34 min
  4. Convergence of media and mobile: the power of mobile marketing and the maturing mobile channel

  • Mr. Michael Becker
• 73 min
  5. Building permission-based relationships: new methods for gaining opt-in

  • Mr. Michael Hanley
  • Mr. Gerry Christensen
  • Ms. Diane Strahan
  • Mr. Chris Torbit
  • Mr. James Darcey
  • Dr. G.D. Ramkumar
• 46 min
  6. Technology convergence: the evolving mobile phone

  • Dr. Ramin Vatanparast
• 41 min
  7. Mobile marketing best practices

  • Ms. Laura Marriott
• 27 min
  8. Mobile research in marketing

  • Dr. Hairong Li
• 38 min
  9. The mobile future: how new technologies will drive success in mobile marketing

  • Mr. Doug Busk
• 27 min
  10. Proximity marketing: background and best practices

  • Mr. Saul Kato
• 37 min
  11. Making search work for the mobile ecosystem

  • Ms. Phyllis Reuther

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Outline of the Talk
3. Introduction (2)
4. From Telephones to Mobile Phones
5. A Mobile Research Example
6. Growth of Mobile Users
7. Evolution of Mobile Research
8. SMS Surveys
9. MMS Surveys
10. WAP Surveys
11. Dedicated Device Surveys
12. Characteristics of Mobile Research
13. Contextuality
14. Multimodality
15. Connectivity
16. Barriers to Deployment of Mobile Research
17. Low User Responsiveness
18. Incompatibility of Mobile Systems
19. Lack of Best Practice
20. Applications for a Mobile Survey Solution
21. Testing Mobile Advertising
22. Mobile Ad Testing: A Campaign
23. Mobile Ad Testing: Pre-Campaign Survey
24. Mobile Ad Testing: During-Campaign Survey
25. Mobile Web Profiling
26. Browsing Behavior Analysis
27. Customer Satisfaction Assessment
28. Future Issues on Mobile Research
29. Integrating Mobile Research
30. Integrating with Mobile Promotion
31. References (1)
32. References (2)
33. About the Author
34. Thank You

Topics Covered

• Evolution of mobile research
• Characteristics of mobile research
• Barriers to deployment of mobile research
• Applications for a mobile survey solution
• Future issues of mobile research

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on April 8, 2009
• Archived on April 11, 2022