• Archived Lectures *These may not cover the latest advances in the field
• 36 min
  1. Mobile advertising for the masses

  • Ms. Peggy Salz
• 46 min
  2. Engaging willing consumers: international cases and trends

  • Mr. Harald Neidhardt
• 43 min
  3. Building brands through mobile-enhanced communities

  • Dr. Alex Wang
• 34 min
  4. Convergence of media and mobile: the power of mobile marketing and the maturing mobile channel

  • Mr. Michael Becker
• 73 min
  5. Building permission-based relationships: new methods for gaining opt-in

  • Mr. Michael Hanley
  • Mr. Gerry Christensen
  • Ms. Diane Strahan
  • Mr. Chris Torbit
  • Mr. James Darcey
  • Dr. G.D. Ramkumar
• 46 min
  6. Technology convergence: the evolving mobile phone

  • Dr. Ramin Vatanparast
• 41 min
  7. Mobile marketing best practices

  • Ms. Laura Marriott
• 27 min
  8. Mobile research in marketing

  • Dr. Hairong Li
• 38 min
  9. The mobile future: how new technologies will drive success in mobile marketing

  • Mr. Doug Busk
• 27 min
  10. Proximity marketing: background and best practices

  • Mr. Saul Kato
• 37 min
  11. Making search work for the mobile ecosystem

  • Ms. Phyllis Reuther

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Speaker's biography
3. Forecast to converged mobile phones
4. The evolving mobile phones
5. Trends in the mobile phone world
6. Consumer statistics
7. Technology convergence
8. Lifestyle convergence
9. Network convergence
10. Communications convergence
11. Service convergence
12. Application convergence
13. Device convergence
14. Multi mode usage
15. Mobile device trends
16. Device market forces
17. Mobile phones connectivity
18. Mobile service trends
19. Mobile 2.0
20. The mobile experience
21. User interface
22. Mobile marketing - overview
23. Mobile marketing factors
24. Convergence challenges
25. Convergence benefits
26. Summary

Topics Covered

• Forecast
• Trends
• Mobility and convergence
• Mobile device trends
• Mobile phones connectivity
• Mobile service trends
• Mobile marketing
• Convergence challenges

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on May 6, 2009
• Archived on April 11, 2022