• View the Talks
• 40 min
  1. Brand essentials - why brands are so important in hotel marketing

  • Mr. David Bowie
• 24 min
  2. The dynamics of the hotel customer

  • Ms. Pamela Carvell
• 48 min
  3. Market segmentation: a vital component of hotel marketing

  • Mr. Martin Evans
• 34 min
  4. Keep it simple

  • Mr. Rob Baldry
• 29 min
  5. The evolution of the sales cycle

  • Mr. Vito Curalli
• Archived Lectures *These may not cover the latest advances in the field
• 61 min
  6. Outstanding hospitality marketing for the 'noughties'

  • Mr. Ashley de Safrin
• 38 min
  7. Digital versus traditional marketing for hotels

  • Ms. Susan Briggs

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Agenda
3. Advantages of digital marketing (1)
4. Advantages of digital marketing (2)
5. Changes to how we do business
6. Extended booking process
7. Multiplicity of information sources
8. What makes a website excellent
9. Website promotion through search engines
10. Key Google principles
11. Visibility and relevance
12. Reputation
13. Paid and natural search
14. Paid searches - pay per click - PPC
15. Pay per click advertising
16. Tracking and analysis
17. Developments in e-marketing
18. Mobile access
19. Blogs
20. Blogs - e.g., Lonely Planet entry
21. Social networking
22. Content communications - e.g., Flickr
23. Flickr
24. Wikis
25. Wikipedia
26. Review sites - e.g., Tripadvisor
27. Tripadvisor
28. Online review sites
29. In conclusion
30. Contact information

Topics Covered

• Advantages of digital marketing over traditional media
• How e-marketing is changing the way we do business
• Website content and promotion
• Monitoring effectiveness
• New developments in e-marketing

Links

Series:

• Marketing Hotels

Categories:

• Management, Leadership & Organisation
• Technology & Operations

Talk Citation

Publication History

• Published on April 16, 2009
• Archived on April 7, 2022