Please wait while the transcript is being prepared...
0:00
My name is Prof.
Milé Terziovski.
I'm a former engineer with
a multinational organization and
a PhD from the Melbourne
Business School,
University of Melbourne.
My PhD is in quality
management and innovation.
For the past seven years,
I have been working at Swinburne
University of Technology
as a tenured professor
of entrepreneurship and
innovation, where
I held the role as
department chair of
business technology
and entrepreneurship
for six years.
0:32
Today's topic is
commercialization roadmap
which is outlined in the figure.
The objectives of this
topic are as follows.
Creating a commercialization
roadmap is
essential for
guiding the process
of bringing a
technology to market.
This presentation will conclude
our series by delving into
the commercialization
roadmap, a strategic plan
designed to guide the process of
bringing a technology to market.
This strategic road map is
essential for ensuring that
all necessary steps are
taken to achieve
commercial success.
It includes the nature of
your product and
service, the solution,
target customers, market,
the value proposition and
competitive advantage.
1:19
Milestones. The most
important things
a company must do to make
a business model work.
These are some of the
milestones we need to look at
within the context
of production,
problem solving,
platform, networks.
The critical
checkpoints that mark
significant achievements in
the development process.
These milestones are crucial
for assessing progress
and making necessary
adjustments to the plan.
Examples include
prototype development,
regulatory approvals, and
initial market testing.
Also, the technology
readiness levels.
Technology readiness levels
are a systematic metric
that assess the maturity
of a technology.
Understanding the
technology readiness level
helps in planning the
development stages
and identifying the
necessary steps to bring
a technology from
concept to market.
Timelines. Detailed
schedules outlining
