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1. The Journal particularly welcomes contributions from marketing analytics, brand management and marketing professionals including best practice articles; case studies; new approaches and techniques; market and consumer research; legal and regulatory updates; or other material of relevance to brand management professionals. They can be more descriptive (and less analytical) of current business practice and need not display in-depth knowledge of previous academic work in the field. The Journal will also publish traditionally styled academic papers which will be expected, at a minimum, to display a sound knowledge of previous work in the area and some original research content. All articles must have clear implications for business practice.
2. Articles and papers can be anywhere from 2,500 to 6,000 words.
3. Authors should not seek to use the Journal as a vehicle for marketing any specific product or service.
4. Articles and papers must be supported by references to examples and case studies, and wherever possible industry surveys and existing literature.
5. References should be in the Vancouver system i.e. referred to by number in the text with superscripted numbers (like so¹) and set out in full in a consecutive numerical list at the end of the article. When referring to the same book or journal more than once, authors should revert to the original number in the reference list. References cited by authors should be formatted as follows:
Journal article: Author(s) [last name, initials (punctuated with full stops)], (year of publication), article ‘Title’, Journal Title, volume, issue, page range.
Book: Author(s) [last name, initials, punctuated with full stops], (year of publication), ‘Book Title’, Publisher’s name, town of publication. Note: if the book is an edited volume, insert ‘(ed)’ after the author(s) name.
Chapter in edited book: Author(s) [last name, initials, punctuated with full stops], (year of publication), ‘Chapter title’, in Author(s) last names and initials (eds) ‘Book title’, Publisher’s name, town of publication, page range.
Material from a website: ‘Title of web page being cited’, available at http:\\… [give full URL], last accessed on …
6. Submissions should be written in the third person and authors should avoid the use of personal pronouns, slang and any other language which is not in keeping with the professional and academic style of the Journal.
7. Figures, tables and graphs should be submitted in their original Word/Excel format. PowerPoint slides and screen grabs should be avoided. An electronic copy of the original data must also be included. All figures, tables, graphs and illustrations must have captions, be cited within the text and provide the source of any data in the figure/table/graph legend. All acronyms and abbreviations used in figures/tables/graphs should be defined in full in a note beneath the figure/table/graph. The journal is printed in black and white so all figures, tables, graphs and illustrations must be understandable in that format.
8. All papers should be accompanied by a short abstract of up to 300 words summarising the paper and up to 7 keywords detailing the paper’s main points. Please note the abstract should not provide a general introduction to the paper but rather should describe the purpose or problems addressed; what was done; any findings or trends identified; and the conclusions and any wider implications.
9. All articles should be accompanied by 4-6 keywords which summarise the key themes of the article.
10. Articles should be accompanied by a short (up to 200 words) description of the author(s) and, if appropriate, the organisation of which he or she is a member.
11. All acronyms such as titles of organisations etc should be written out first in full and thereafter in their initials.
12. Photographs and illustrations supporting articles should be submitted where appropriate. Photographs should be submitted electronically with figures saved as TIF, EPS/PDF with all fonts embedded or JPEG (high resolution) files at a minimum 300dpi and preferably in black and white. Further guidance on the submission of graphics is available on request from the Publisher, Julie Kerry, at email@example.com
13. With appropriate exceptions, eg pints and gallons, measurements should be in metric units.
14. Articles should be submitted via email in Microsoft Word format to the Publisher, Julie Kerry, at firstname.lastname@example.org
15. We do not charge authors to submit articles.
16. Authors must ensure that references to named people and/or organisations are accurate, not racist or sexist and without libellous implications.
17. All contributions sent to the Publisher, whether invited or not, will be submitted to the Journal's Editors and Editorial Board for anonymous peer-review. Any such contribution must bear the author's full name and address, even if this is not for publication, although this is removed for the duration of the peer-review process. Contributions, whether published pseudonymously or not, are accepted on the strict understanding that the author is responsible for the accuracy of all opinion, technical comment, factual report, data, figures, illustrations and photographs. Publication does not necessarily imply that these are the opinions of the Editorial Board, Editors or the Publisher, nor do the Board, Editors or Publishers accept any liability for the accuracy of such comment, report and other technical and factual information. The Publisher will, however, strive to ensure that all opinion, comments, reports, data, figures, illustrations and photographs are accurate, insofar as it is within its abilities to do so. The Publisher reserves the right to edit, abridge or omit material submitted for publication.
18. Authors should be aware that articles submitted to the Journal should not be simultaneously submitted for review to any other publications.
19. The author bears the responsibility for checking whether material submitted is subject to copyright or ownership rights, eg photographs, illustrations, trade literature and data. Where use is so restricted, the Publisher must be informed with the submission of the material.
20. No contribution will be accepted which has been published elsewhere, unless it is expressly invited or agreed by the Publisher. Articles and contributions published become the copyright of the Publisher, unless otherwise agreed.
21. All reasonable efforts are made to ensure accurate reproduction of text, photographs and illustrations. The Publisher does not accept responsibility for mistakes, be they editorial or typographical, nor for consequences resulting from them.