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Editorial Board: Applied Marketing Analytics

First Published October 2014 Latest Issue June 2021

Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness.... read more

Guided by its expert Editorial Board, each quarterly 100-page issue – appearing both in print and online – publishes detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research. High-quality articles and case studies demonstrate how major brands are collecting, interpreting and analysing marketing data across the full-range of digital and non-digital channels. Learn how to measure the effectiveness of your marketing initiatives more accurately and how to identify gaps in your marketing analytics program and what metrics support sound marketing decision making – and add to the bottom line.

Editorial Board

Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:

  • Rafael Alcaraz, Head of Marketing Science, SMB, North America, Facebook
  • Leslie Ament, SVP, Hypatia Research Group
  • Chris Brogan, SVP of Strategy & Analytics, Hyatt
  • Jonathan Copulsky, Lecturer, Northwestern University
  • Justin Cutroni, Analytics Evangelist, Google Analytics
  • Leandro DalleMule, General Manager, North America, Planck
  • Jeff Doak, EVP of Data Science, RXA
  • Seth Earley, CEO and Founder, Earley Information Science
  • Gordon Farquharson, Director of Analytics, more2
  • Mousumi Ghosh, VP, Decision Tech, JPMorgan Chase
  • Susan Hammes, VP, Digital Brand & Social Media Development, American Express
  • Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
  • Christopher Hogan, Senior Director, Business Analytics & Operations, Capterra (a Gartner Company)
  • Barry Keating, Professor, University of Notre Dame
  • Brendan J. Keegan, Lecturer/Assistant Professor in Marketing, Maynooth University
  • Edward Kwartler, VP, Trusted AI, Data Robot
  • Barry Leventhal, Director, BarryAnalytics
  • Tony Lewis, Senior Manager – Channels, Royal Mail – Marketreach
  • Paul Lima, Managing Partner, Lima Consulting Group
  • Aaron H. Maass, VP, CX Transformation, ADT
  • Denis Malin, SVP and CIO, Au Bon Pain
  • Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
  • Dan Mooney, VP, Digital Analytics, Goldman Sachs
  • John Petralia, Global Head of Marketing Operations, Bloomberg
  • Richard Phillips, VP Analytics Solutions, Genpact
  • Russell Pierce, Managing Director, Customer Data and Analytics, Delta Air Lines
  • Kevin Potcner, Principal, Expectation Labs
  • Dr Dean Riddlesden, Senior Data Scientist, Global Analytics, Walgreens Boots Alliance & Honorary Research Fellow, University of Liverpool
  • Stewart Robbins, Industry Consultant, Teradata UK
  • Oliver Schiffers, Director, Marketing Analytics, SapientNitro
  • Martin Squires, Visiting Professor Geography/Geospatial Analysis & Computing, UCLDirector of Advanced Analytics, Pets At Home Group
  • Jim Sterne, Board Chair, Digital Analytics Association
  • Greg Stuart, Chief Executive Officer, Mobile Marketing Association
  • Caroline van den Bos, Insight Director, Lloyd’s Register
  • Mikael Weigelt, Director Customer Analytics, T-Mobile USA
  • Michael Wexler, Director of Marketing Data Science, Shopify
  • James Wycherley, Director, CVM Analytics, Barclays
  • Gloria Ho Yee, Director of Marketing, ZOLL Medical