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Editorial Board: Applied Marketing Analytics: The Peer-Reviewed Journal

First Published October 2014 Latest Issue June 2024

Applied Marketing Analytics is the major professional and research journal publishing in-depth, peer-reviewed articles, case studies and research papers on all aspects of measuring and analysing marketing performance to improve its effectiveness.... read more

Subjects covered include: Big Data marketing analytics; AI and marketing; aligning marketing metrics with business goals; consumer behaviour; optimizing marketing value, retention and loyalty; KPIs and performance benchmarks in marketing; analytics in advertising; social media marketing analytics; content marketing analytics; attribution in marketing; the customer decision journey and analytics

Editorial Board

Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:

  • Rafael Alcaraz, Head of Commercial Marketing Insights (Aetna & Caremark) B2B & B2C, CVS Health
  • Leslie Ament, Chief Research Officer (emeritus), Hypatia Research Group
  • Andy Betts, C-level Advisor and Consultant, Digital, Content and Technology 
  • Martin Broadhurst, Managing Consultant, Broadhurst Digital
  • Chris Brogan, Senior Vice President Data Science, RXA
  • Sangeet Paul Choudary, CEO, Platformation Labs 
  • Justin Cutroni, Director, Content & Education, Google
  • Leandro DalleMule, General Manager, North America, Planck
  • Jean-Francois Denault, MBA, CEOImpacts.Ca
  • Jeff Doak, EVP of Data Science, RXA
  • Seth Earley, CEO and Founder, Earley Information Science
  • Gordon Farquharson, Director, Metriculous 
  • Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
  • Christopher Hogan, Vice President, Business Analytics, Gartner Digital Markets
  • Barry Keating, Professor, University of Notre Dame
  • Brendan J. KeeganLecturer/Assistant Professor in Marketing, Maynooth University
  • Edward Kwartler, Field, Chief Technology Officer, Data Robot
  • Paul Lima, Managing Partner, Lima Consulting Group
  • Barry Leventhal, Director, BarryAnalytics
  • Tony Lewis, Chief Commercial, Campaign for Real Ale
  • Aaron Maass, Principal, JM Search
  • Denis Malin, Independent Consultant
  • Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
  • Dan Mooney, Senior Business Consultant, Adobe
  • Koen Pauwels, Distinguished Professor of Marketing and Co-Founder of the DATA Initiative, D’Amore-McKim School of Business, Northeastern University
  • John Petralia, Chief Marketing Officer, Enterprise Coursera
  • Richard Phillips, Data/Analytics Consultant
  • Russell Pierce, VP of Marketing Effectiveness, Intercontinental Hotels Group 
  • Dr Dean Riddlesden, Honorary Research Fellow, University of Liverpool
  • Stewart Robbins, Industry Consultant, Teradata UK
  • Oliver Schiffers, Head of Customer Data Consulting, adesso 
  • Martin Squires, Visiting Professor Geography/Geospatial Analysis & Computing, UCL; Senior Solutions Consultant (Advanced Analytics), Merkle
  • Jim Sterne, Board Chair, Digital Analytics Association
  • Greg Stuart, Chief Executive Officer, Mobile Marketing Association
  • Caroline van den Bos, Insight and Client Experience Director, Lloyd's Register
  • Marco Vriens PhD, CEO, Kwantum Analytics LLC
  • Mikael Weigelt, Director Customer Service Operations Insights, T-Mobile USA
  • Michael Wexler, Director of Marketing Science, Current
  • James Wycherley, Chief Executive, Insight Management Academy
  • Gloria Ho Yee, Executive Director of Strategy, Olympus Corporation of the Americas