Prof. CB Bhattacharya European School of Management and Technology (ESMT), Germany1 Talk
CB Bhattacharya is Dean of International Relations and E.ON Chair Professor in Corporate Responsibility at ESMT European School of Management and Technology in Berlin, Germany. He is an international expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focuses specifically on how... read morecompanies can use underleveraged “intangible assets” such as corporate identity and reputation, membership and brand communities, and corporate social responsibility and sustainability to strengthen stakeholder relationships. Before joining ESMT in 2009, he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. Prof. Bhattacharya places 10th in the category Top 100 current researchers and 14th in the category Top 250 researchers - lifetime work in the Handelsblatt Business Administration Ranking (based on publications in A+ journals). He has published over 70 articles and has over 6000 citations per Google Scholar. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press.