Prof. Rebekah Russell-Bennett Queensland University of Technology, Australia1 Talk
Rebekah Russell-Bennett is a marketing academic in the Queensland University of Technology Business School in Australia. She is a past deputy president of the Australian Marketing Institute and currently leads the peak industry body for social marketing in Australia. Prof. Russell-Bennett’s research expertise is in consumer behavior, social media and... read morebehavior change and she has published more than 109 scholarly articles in these areas. Her textbook on consumer behavior is now in its 3rd edition and is the second-highest selling consumer behavior book in Australia. Prof. Russell-Bennett’s expertise has been acknowledged internationally and regularly consults to both public and private organisations. She has successfully developed evidence-based marketing strategies for Queensland Health, Australian Red Cross Blood Service, Queensland Department of Transport, Australian Breastfeeding Association, Queensland Rail, Queensland Catholic Education Commission, Brisbane Lions and Fosters.