Mr. Julian Dent Chairman, VIA International, UK

Julian Dent is the author of Distribution Channels - Understanding and Managing Channels to Market, published by Kogan Page in 2008, 2nd edition published in 2011, and Chairman of VIA International, a specialist routes to market consultancy. Julian originally trained as a Chartered Accountant (FCA) with Arthur Andersen's London office... read morewith whom he worked for 11 years before setting up VIA International in the 1980s. He has over 25 years' experience in distribution throughout the world, specializing in channel strategy and implementation, working at global HQ and regional levels. His clients have included Barclays Bank, BP, Esso, Electrolux, Hewlett-Packard, IBM, Intel, Microsoft, Nokia, Orange, Pfizer Consumer Healthcare, Philips, SGI, Subway and Xerox. Julian has been a visiting lecturer on the MBA program at INSEAD, sat on the Advisory Board of Granville Baird Capital Partners and was the founder of the Routes to Market Association and its Journal. He is a Freeman of the City of London and, more importantly, Chairman of Berkhamsted Cricket Club.