Dr. Donna Davis Associate Professor, Texas Tech University, USA

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Donna Davis holds the Georgie G. Snyder Professorship in the Rawls College of Business at Texas Tech University where she is a member of the Marketing faculty. Before joining the faculty at Texas Tech, Donna earned her Ph.D. in marketing and information management from the University of Tennessee, USA. Her... read moreresearch focus is on the strategic use of information in business-to-business relationships with specific interests in supply chain management, demand forecasting, and brand management. Her research is published in the Journal of Supply Chain Management, International Journal of Forecasting, International Journal of Physical Distribution & Logistics Management, Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business Forecasting.