Mr. Mike Marqués Munich Business School, Germany

Mike Marqués has lectured in sports marketing and sponsorship at Munich Business School since 2019. Alongside his teaching he runs SHFT Sports, an independent advisory practice that helps brands and rights holders get more out of their sports involvement, from sponsorship strategy and partnership selection to activation and the commercial... read moredevelopment of events.

He brings more than 20 years of commercial, business development and marketing experience from large companies, sports properties and technology startups in Europe and the Americas. He was Head of Business Development for the Volvo Ocean Race 2011-12 and Commercial Director of the race’s Miami stopover, and spent the following decade advising brands, teams and event owners on sponsorship. He has also co-founded and advised several startups, and is Managing Director of Solarbildung, a non-profit focused on solar education.

Mike holds an MBA from INSEAD and a master’s degree in telecommunication engineering from the Polytechnic University of Valencia. He speaks Spanish, German and English fluently.