Mr. Ashley de Safrin Tourism and Hospitality Business Adviser, Business Link, UK

Ashley de Safrin is a specialist Tourism and Hospitality Business Adviser at Business Link in London, helping independent hotels and restaurants. He spent many years working in hotel sales and marketing both in the UK and in continental Europe becoming UK Sales and Marketing Director for Accor before entering consultancy... read morein the early 1990s. As a consultant he worked in the UK and South Africa, joining Business Link in his present role in 2000. Ashley holds a degree in hotel management from Strathclyde University and an MBA from Cranfield. He is on the board of the Guild of Travel and Tourism and is a member of the Hotel Marketing Association, the Institute of Hospitality and the Tourism Society.