Prof. John Fernie Professor of Retail Marketing, Heriot Watt University, UK

John Fernie was previously Professor of Retailing and Logistics and Director of the Institute for Retail Studies at the University of Stirling. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics. Published titles include Logistics and Retail Management (2nd... read moreed.), Kogan Page in 2004 and Principles of Retailing, Butterworth-Heinemann in 2003. He is Editor of the International Journal of Retail and Distribution Management, published by Emerald and received the prestigious award of Editor of the Year in 1997 in addition to Leading Editor awards in 1994 and 1998. He is an active member of the Institute of Logistics and Transport and the Chartered Institute of Marketing in the UK as well as holding office in the American Collegiate Retail Association.