Mr. Mike Owen CEO, Brand Health International, UK1 Talk
Mike Owen has over 25 years research experience. In the last 22 years he has been Managing Director and Chairman of Context Research International and is now CEO of Brand Health International. During this time he has conducted hundreds of projects in the pharmaceutical area researching doctors, nurses, pharmacists and... read morepatients in almost every conceivable therapy area. He has written and presented at many conferences and workshops for the MRS, EphMRA and the BHBIA. He has a special interest in brand development having co-authored the book Developing Brands through Qualitative Research with Jon Chandler (published by Sage in 2002) and has worked on many pre-launch products both as a researcher and as a brand development consultant.