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0:00
Hello and welcome to
this short course on
Sustainability and
Circularity in Hospitality.
My name is Wily Legrand.
I'm a professor at the IU
International University of
Applied Sciences in Germany
and I have authored a
half a dozen books on
the subject of sustainability
in the hospitality industry.
I conduct research
in the field of
sustainability and hospitality
for the past two decades.
0:25
Now, you probably
know this already,
the modern-day hospitality
professional requires
an in-depth knowledge in
the traditional fields
of operations,
finance, marketing,
customer relationship,
branding, media
and communication.
But now, understanding your
hotel's environmental impacts
and social responsibility
are equally important.
Some hotel and
restaurant companies
have made an effort to
deal with the impact
their business
activities have on
the environment and
the communities
in which they operate,
particularly by measuring and
reducing their
carbon emissions or
perhaps they have tackled
their water footprint because
they operate in a
water scarce area,
while others have taken food
waste reduction to heart.
Or maybe they've engaged
in local communities.
Whatever it is, hotel businesses
are interested in efficiencies.
Besides, we know that
a clean environment is a key
factor to attract guests,
and being a good citizen,
helps to improve a
business reputation.
1:24
But there are mounting
issues related not only to
the ways and impacts
when operating a
hospitality business,
but also about the way
goods needed for
hotel and restaurant
operations are being
produced, in terms of
working conditions
and quality concerns from
furniture to food provision.
So what does sustainable
hospitality mean?
Let's tackle this together
with seven short sections.
We'll start with the
understanding of
the umbrella term,
sustainable tourism.
We'll move to define
sustainable hospitality.
We'll take a look at who
the stakeholders
are in hospitality
and why those play
a critical role
when it comes down
to sustainability.
We'll pull all of this together
with a sustainable
hospitality framework.
Then we will bridge
to the concept
of circularity in hospitality.
We'll look at a case study using
one critical practice of
circularity, which is upcycling.
To make it even
more interesting,
we'll look at upcycling
in a luxury hotel sector.
Finally, we'll finish
with an outlook
on sustainable
hospitality approaches.
