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0:00
Hi, I'm Dr. Sue Greener.
I'm an honorary fellow
of the School of
Business and Law,
the University of
Brighton in the UK.
I spent many years
supervising business
research projects,
both at universities
and in companies.
I've also had the pleasure of
leading ethical reviews of
a broad range of such projects
for two universities.
0:25
I'm hoping that this
short talk will let
you into a few ideas
which can help you when
preparing ethics
applications for
business research or simply
planning to do this research well.
Whatever your
research methodology,
whatever rationale you've
chosen to underpin your study,
there must be an
ethical statement and
that's just a matter
of thorough planning.
While it's clear to all that
medical research must be
carefully bound by explicit
ethical principles,
for example,
the Helsinki Declaration
calls for all
medical research involving
human subjects to
be preceded by
careful assessment of
predictable risks and burdens to
the individuals and
the groups involved.
But I suppose if you're
conducting business research,
sometimes the risk may
seem a bit less obvious,
but there are some and
they're only mitigated by
careful planning and approval of
the research design,
the methodology,
data collection analysis, and
presentation of the study.
We wouldn't expect
business researchers
to set out deliberately
to deceive,
to plagiarise, or
to commit fraud,
but less than scrupulous
gathering of responding consent,
less than factual presentation
of data and obfuscation
of writing can all lead to
poor academic outcomes.
We aim in this talk to set
out the ethical basics
for business researchers.
We want to give you
some clear examples.
