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Topics Covered
- Organizational capabilities
- Cooperation
- Coordination
- Resources
- Ryanair
- Sony Group
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Talk Citation
Grant, R. (2022, July 31). Strategy implementation and organizational design [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved September 1, 2024, from https://doi.org/10.69645/REFP7360.Export Citation (RIS)
Publication History
Other Talks in the Series: Key Concepts: Introduction to Strategy
Transcript
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0:00
Hello and welcome to this series
of introductory talks
on business strategy.
My name is Robert Grant.
I'm a professor of
strategic management at
Bocconi University
in Milan, Italy.
I'm also the author of
Contemporary Strategy Analysis,
a leading strategic management
textbook used in business
programs throughout the world.
0:23
How are resources, especially
human resources, integrated
into capabilities?
This is the fundamental
organizational challenge
that faces all firms.
People need to specialize
in order to be good
at what they do,
but supplying any good
or service typically
requires the efforts of
many different specialists.
There are two dimensions to
this organizational problem.
First, there is the
cooperation problem.
Every person has his or her
own goals and preferences.
How do we get people
to subordinate
these goals to the goals
of the organization,
that is, how does the
firm achieve cooperation?
This typically happens
through exerting
control and through
the provision
of incentives and penalties.
It can also be achieved by
ensuring that everybody
commits to the same
organizational values and norms.
Second, there's the
coordination problem.
Even if people
want to cooperate,
they still need to be
organized to ensure that
their efforts are coordinated
with everyone else's efforts.
How do organizations
integrate the efforts of
multiple individuals into
operationally effective teams?
The key is to establish
processes that permit
every organizational
member to make
their own individual
contribution
while coordinating with
the efforts of others.
Have you seen a Formula
1 pit crew change
the tires of a racing car?
It typically takes between
two and three seconds.
This is not because
the individuals are
brilliant wheel changers,
it is because of a
finely honed process.
Why is it that
scheduled airlines
offer the world's
safest mode of travel?
It is because
airplane flight and
airplane maintenance and
airplane manufacture
are governed by a
vast network of
processes that have become
perfected over decades.
The same goes for every
business to achieve
sustained success,
it is home to an
integrated network of
expertly performed
processes that
become embedded in routines,
and these routines are
continually improved over time.
But how are these processes
integrated to ensure that
the business develops in
the direction that
the strategy intends?
This is where organizational
structure is so important.
The key principle here is that
the processes which
need to coordinate most
closely with one
another need to be
located in the same
organizational unit.
This principle gives rise