Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Objectives
3. Country of origin effect
4. CoO and corporate strategies
5. CoO and internationalisation
6. Developing a classification of CoO
7. Country of origin - typology (1)
8. The macro-micro relationship
9. World class company: manufacturer and marketer
10. World class manufacturing company
11. World class marketing company
12. World class company
13. Country of origin effect and costs (1)
14. Country of origin effect and generic strategy
15. Country of origin effect and costs (2)
16. The impact of economic development
17. Country of origin - summary
18. Country of origin - typology (2)
19. Resource-poor undeveloped markets
20. Marketing implications (1)
21. Resource-rich undeveloped markets
22. Marketing implications (2)
23. Key skills requirements for undeveloped markets
24. Emerging economies - phase I
25. Emerging economies - phase II
26. Emerging economies - product policy
27. Phase I - distribution, promotion and pricing
28. Phase II - distribution, promotion and pricing
29. Key skills requirements for emerging markets
30. Developed country economies
31. CoO and international marketing challenges
32. Meeting the challenge

Topics Covered

• International marketing challenges and the national dimension
• The domestic environment
• Country of origin typology
• International marketing challenges: the macro and micro relationship
• The world class company
• The impact of economic development
• Resource-poor undeveloped markets
• Resource-rich undeveloped markets
• Emerging economies
• Developed country economies
• Country of origin and impact upon international marketing challenges

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on December 15, 2009