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Printable Handouts
Navigable Slide Index
- Introduction
- Objectives
- Country of origin effect
- CoO and corporate strategies
- CoO and internationalisation
- Developing a classification of CoO
- Country of origin - typology (1)
- The macro-micro relationship
- World class company: manufacturer and marketer
- World class manufacturing company
- World class marketing company
- World class company
- Country of origin effect and costs (1)
- Country of origin effect and generic strategy
- Country of origin effect and costs (2)
- The impact of economic development
- Country of origin - summary
- Country of origin - typology (2)
- Resource-poor undeveloped markets
- Marketing implications (1)
- Resource-rich undeveloped markets
- Marketing implications (2)
- Key skills requirements for undeveloped markets
- Emerging economies - phase I
- Emerging economies - phase II
- Emerging economies - product policy
- Phase I - distribution, promotion and pricing
- Phase II - distribution, promotion and pricing
- Key skills requirements for emerging markets
- Developed country economies
- CoO and international marketing challenges
- Meeting the challenge
Topics Covered
- International marketing challenges and the national dimension
- The domestic environment
- Country of origin typology
- International marketing challenges: the macro and micro relationship
- The world class company
- The impact of economic development
- Resource-poor undeveloped markets
- Resource-rich undeveloped markets
- Emerging economies
- Developed country economies
- Country of origin and impact upon international marketing challenges
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Talk Citation
McDermott, M. (2009, December 15). Competing in foreign markets: a global perspective on national challenges [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/AYRG8935.Export Citation (RIS)
Publication History
Competing in foreign markets: a global perspective on national challenges
Published on December 15, 2009
38 min
A selection of talks on Global Business Management
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