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Printable Handouts
Navigable Slide Index
- Introduction
- Talk outline
- Marketing in the eyes of cynicism
- Marketing is advertising and selling
- Nonprofit marketing
- A short definition of marketing
- Why are nonprofits not customer orientated?
- Who are the customers?
- What are the products
- Rules of product composition
- Delivering the product to the customer
- Charity marketing framework
- Marketing segmentation
- Marketing research
- Other player analysis
- Positioning
- 8 points of charity marketing mix (1)
- 8 points of charity marketing mix (2)
- 8 points of charity marketing mix (3)
- Full definition of marketing
- Introducing or strengthening a marketing approach
- Basic nonprofit marketing/service plan
- Marketing in the non-profit world: summary
- Suggested reading
Topics Covered
- Definitions of marketing
- Why are nonprofits not automatically customer orientated?
- Who are the customers?
- Types of products
- Rules of product composition
- Eight points of charity marketing mix
- Factors to consider when introducing a marketing approach to an organization
- Basic nonprofit marketing/service plan
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Talk Citation
Bruce, I. (2009, September 29). Philosophy, framework and management tools to ensure a needs led approach to nonprofit/voluntary organization work [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/ZLZY5907.Export Citation (RIS)
Publication History
Philosophy, framework and management tools to ensure a needs led approach to nonprofit/voluntary organization work
Published on September 29, 2009
61 min
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