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0:04
Effectively managing
pricing and value is
crucial for business success.
Measuring customer perception,
willingness to pay,
and the impact of price
changes allows companies to
optimize their pricing strategy.
Businesses must focus on
enhancing customer value,
building brand equity and
communicating the
justification for prices to
maintain a strong value
proposition in the long term.
By continuously
monitoring market trends,
customer feedback and
competitive pricing,
companies can fine-tune
their pricing strategies to
optimize revenue and maintain
customer satisfaction.
0:49
In part six of this series:
Measuring and Adjusting
Price and Value,
I will examine
techniques for measuring
the success of
pricing strategies,
discuss adjusting
prices in response to
market conditions
and feedback and
long-term strategies
for maintaining
value perception.
Lastly, I will explain
different customer
satisfaction metrics such as
Net Promoter Score,
also known as NPS,
and customer
satisfaction surveys.
1:22
My name is Dr.
Dionne L Boyd AKA,
Dr. B, AKA The Money Chick.
I'm a global professor,
curriculum writer and
course developer for
over 45 different classes
in higher education in
the areas of marketing,
business, entrepreneurship,
fashion and consumer behavior.
I am also CEO and founder of
Image Architects and Management,
a global marketing
agency specializing in
luxury and experiential
marketing,
creating highly elevated and
curated experiences
and events for
luxury retail companies, brands,
businesses, and professionals.
My clients include
Neiman Marcus and
Intercontinental
Buckhead, Atlanta.
My company also offers
education consulting,
curriculum writing,
course development,
workshops and more
to universities and
educational programs
across the globe.
Such as Polimoda in
Florence, Italy;
AMD in Berlin, Germany;
LIM College in New York City;
Southern New Hampshire
University and
SCAD Atlanta.
You may learn more
about my agency by
simply visiting our website.
Feel free to connect
with me on LinkedIn,
using the link
located in the tab.
Now, let's get started on
part six of this series.
