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Printable Handouts
Navigable Slide Index
- Introduction
- About
- Agenda
- About me
- The power of visuals in storytelling
- Reasons why visuals are powerful in storytelling
- Images, videos, and infographics
- Images
- Videos
- Infographics
- Visuals conclusion
- Case study: National Geographic
- National Geographic "planet or plastic?" campaign
- National Geographic impact and results
- Digital tools and software
- Interactive storytelling
- Immersive storytelling
- Key elements of interactive and immersive storytelling
- Case study: Nike
- Nike: impact & results
- In conclusion
- Thank you
This material is restricted to subscribers.
Topics Covered
- Customer engagement
- Brand loyalty
- Social media
- Evolving technology
- Modular storytelling
- Senses
- Virtual reality (VR)
- Presentations
Links
Series:
Categories:
External Links
Talk Citation
Boyd, D. (2025, October 30). Visual and digital storytelling [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 30, 2025, from https://doi.org/10.69645/MVQA7326.Export Citation (RIS)
Publication History
- Published on October 30, 2025
Other Talks in the Series: Brand Storytelling for Impact
Transcript
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0:04
Visual and digital storytelling
are powerful methods for
engaging audiences
in the modern era,
where attention spans are short,
and the demand for
compelling content is high.
By combining striking visuals
with digital platforms,
storytellers can create
immersive experiences that
resonate on both emotional
and intellectual levels.
Visual storytelling
uses images, videos,
and graphics to convey
complex ideas quickly
and effectively,
often communicating messages
that words alone cannot.
Meanwhile, digital storytelling
leverages technology
to enhance these visuals,
making narratives interactive,
dynamic and accessible
across multiple platforms,
ultimately deepening
the connection
between the story
and its audience.
1:01
In Part 4 of this series,
I will describe the power
of visuals in storytelling,
explain the role of visuals
in storytelling
regarding images,
videos, and infographics,
share different
digital tools and
software that can
be used to enhance
storytelling and
explain how to create
interactive and immersive
story experiences.
1:27
My name is Dr. Dionne
L. Boyd aka Dr. B,
aka "The Money Chick",
and I'm a global professor,
curriculum writer,
and course developer for
over 45 different classes in
higher education in the
areas of marketing,
business, entrepreneurship,
fashion, and consumer behavior.
I am also CEO and
founder of Image
Architects and Management,
a global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
My clients include Neiman Marcus
and Intercontinental
Buckhead Atlanta.
My company also offers
education consulting,
curriculum writing, course
development, workshops,
and more to Universities
and Educational programs
across the globe,
such as Polimoda in
Florence, Italy,
AMD in Berlin, Germany,
LIM College in New York City,
Southern New Hampshire
University, and SCAD Atlanta.
You may learn more
about my agency
by simply visiting our website.
Feel free to also
connect with me on
LinkedIn at the link
located in the tab.
Now, let's get started on
Part 4 of this series.
Let's explore the power of
visuals in storytelling.