Please wait while the transcript is being prepared...
0:04
In today's dynamic
business environment,
the ability to innovate,
differentiate, and
create new market spaces
is essential for organizations
that seek to thrive and succeed.
By understanding and applying
these powerful strategies,
you can unlock the full
potential of your business and
create lasting value for your
customers and shareholders.
0:32
In Part 5 of this series
value innovation,
I will define innovation;
describe the value of
innovation and its importance;
list the challenges and
barriers to innovation;
share strategies for
fostering innovation;
explore the role of innovation
and differentiation,
Blue Ocean strategy, and
its application in pricing
and value creation; and
provide examples of companies
that have successfully
implemented value
innovation and Blue Ocean.
1:09
My name is Dr. Dionne L Boyd,
aka Dr. B, aka The Money Chick,
and I'm a global professor,
curriculum writer, and
course developer for
over 45 different classes in
higher education in the areas of
marketing, business,
entrepreneurship,
fashion, and consumer behavior.
I am also CEO and founder of
Image Architects and Management,
a global marketing agency
specializing in luxury
and experiential
marketing, creating
highly elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
My clients include Neiman Marcus
and Intercontinental
Buckhead Atlanta.
My company also offers
education consulting,
curriculum writing,
course development, workshops,
and more to Universities and
Educational programs
across the globe,
such as POLIMODA in
Florence, Italy;
AMD in Berlin, Germany;
LIM College in New York City;
Southern New Hapshire
University; and SCAD, Atlanta.
You may learn more
about my agency
by simply visiting our website.
Feel free to also
connect with me on
LinkedIn at the link
located in the tab.
Now, let's get started on
Part 5 of this series.
Let's start by first
defining innovation.
