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My name is Professor
Milé Terziovski.
I'm a tenured professor of
Entrepreneurship and Innovation
at Swinburne University
of Technology
in Melbourne, Australia.
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Today's topic is on market
research and analysis.
This presentation will emphasize
the significance of managing
organizational innovation;
the market landscape,
including target customers,
competitors, and market trends.
Market research
methodologies looking
at qualitative and
quantitative methods;
tools for gathering data,
such as surveys,
focus groups, etc.,
and how to analyze
data to assess the
feasibility of a technology.
We will look at Apple's
market research-led
technology commercialization.
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A complete integrated
managing organizational
innovation model,
which I have been using for
teaching managing innovation
and entrepreneurship both at
the University of
Melbourne and also
at Swinburne University
of Technology,
which looks at market strategy,
management of technology,
new product development,
knowledge management,
structure and systems, creativity,
and innovation culture.
Leads to an innovative
organization
that looks at the
entrepreneurial side
of the organization,
but also manages
the innovation side
or the entrepreneurship,
sometimes referred to as
corporate entrepreneurship,
leading to innovation output and
the successful commercialization
of new products.
