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0:04
Creating value for customers is
fundamental to the
success of any business.
It involves offering products or
services that meet or exceed
customer expectations
and contribute
positively to their
lives or businesses.
0:22
In Part 4 of this series,
Communicating Value,
I will define value,
explain why it is
important for companies
to create value,
discuss how businesses
create value,
explore different techniques
for communicating value,
describe the role
of marketing and
advertising in shaping
value perceptions,
and examine how to create
effective value propositions.
0:53
My name is Dr. Dionne L. Boyd,
aka Dr. B, aka The Money Chick.
I'm a global professor,
curriculum writer,
and course developer for
over 45 different classes in
higher education in the
areas of marketing,
business, entrepreneurship,
fashion, and consumer behavior.
I am also CEO and
founder of Image
Architects and Management,
a global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
Our clients include
Neiman Marcus
and Intercontinental
Buckhead Atlanta.
My company also offers
education consulting,
curriculum writing,
course development,
workshops, and more
to Universities and
Educational programs
across the globe
such as Polimoda in
Florence, Italy,
AMD in Berlin, Germany,
LIM College in New York City,
Southern New Hampshire
University, and SCAD, Atlanta.
You may learn more
about my agency
by simply visiting our website.
Feel free to also
connect with me on
LinkedIn at the link
located in the tab.
Now, let's get started on
Part 4 of this series.
What is value? First,
let's define value.
