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0:04
Pricing is defined as
the amount of money that you
charge for your products,
but understanding it requires
much more than that
simple definition.
Integrated into pricing
are indicators of
what potential customers
consider about
the value of a product, brand,
and the customers
who will use it.
It's one of the first
things that can push
a customer towards or away
from buying a product.
As such, it should be
calculated with certainty.
In part three of this series:
Pricing Strategies,
I will define
pricing strategies,
examine different types of
pricing strategies used and
their advantages
and disadvantages.
Explore the importance of
pricing strategies
for a business,
and discuss price elasticity.
0:58
My name is Dr. Dionne
L. Boyd, aka Dr. B,
aka The Money Chick.
I'm a global professor,
curriculum writer,
and course developer for
over 45 different classes in
higher education in the
areas of marketing,
business, entrepreneurship,
fashion, and consumer behavior.
I am also CEO and founder of
Image Architects and Management,
a global marketing
agency specializing in
luxury and experiential
marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
My clients include
Neiman Marcus and.
Intercontinental
Buckhead Atlanta.
My company also offers
education consulting,
curriculum writing,
course development,
workshops, and more to
universities and educational
programs across the globe,
such as Polimoda in
Florence, Italy,
AMD in Berlin, Germany,
LIM College in New York City,
Southern New
Hampshire University,
and SCAD Atlanta.
You may learn more
about my agency by
simply visiting our website.
Feel free to also
connect with me on
LinkedIn at the link in the tab.
Now, let's get started on
part three of this series.
