Leveraging no-code and low-code AI platforms

Welcome, everyone. I'm Dr. Jose Mendoza from NYU and today, we're going to explore a topic transforming how businesses interact with artificial intelligence: no-code and low-code AI platforms. These platforms are revolutionizing the industry by making AI accessible to people who don't have a deep technical background. Traditionally,

implementing AI solutions require a team of specialized developers, data scientists and engineers. This often means that only large companies with significant resources could leverage AI effectively. But that's changing. No-code and low-code platforms democratize AI by enabling marketers, sales professionals, and even small business owners to build and deploy AI-driven solutions without needing to write complex code. What's exciting about this development is that it opens a world of possibilities for businesses of all sizes. Whether you're looking to automate customer service, personalize marketing campaigns, or analyze large datasets, these platforms provide the tools to get started quickly and efficiently. Because they're designed to be user-friendly, you don't need to be a programmer to create powerful AI applications. Throughout this talk, we'll explore these platforms; how they work, and how can you use them to drive innovation in your business. By the end of our session, you will clearly understand how to leverage these platforms to enhance your marketing and sales strategies regardless of your technical expertise.

Let's dive into the core question. What exactly are no-code and low-code platforms? These terms have been gaining much traction recently. But what do they mean? No-code platforms are designed to allow users to create applications and automate processes without writing any code. Think of these platforms as a set of building blocks that you can drag and drop to create your desired solution. For example, if you want to build a chatbot, a no-code platform will allow you to do this by simply selecting pre-built components, such as a user input block, a decision-making block and a response block. You connect these blocks and just like that, you have a functioning chatbot without needing to write a single line of code. On the other hand, low-code platforms strike a balance between ease of use and customization. While they require some basic coding knowledge, they offer much more flexibility than no-code platforms. With low-code platforms, you can use a mix of visual tools and simple scripting to create more complex applications. This makes them ideal for projects that need a bit more customization or when you want to integrate with existing system that require some coding. The key takeaway is that both no-code and low-code platforms drastically reduce the barriers to entry for AI, enabling non-developers to create sophisticated solutions. For example, imagine you're a marketing manager who wants to create a personalized email campaign that adjusts content based on your customer behavior. Previously, you would have needed to collaborate closely with IT or hire a developer to code this from scratch. But with no-code or low-code platforms, you can build and deploy this campaign yourself. This empowerment of non-technical users is one of the most transformative aspect of these platforms, allowing ideas to be brought to life much faster and more efficiently. Now that we understand what