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Printable Handouts
Navigable Slide Index
- Introduction
- Introduction to the topic
- About me
- What is value?
- Components of value
- Perception of value by consumers
- Consumer perception
- What is psychological value?
- Psychological factors that influence value
- Psychological factors: Cognitive biases
- Psychological factors: Perception of quality
- Psychological factors: Emotional influences
- Psychological factors: Social influences
- Psychological factors: Scarcity and urgency
- Conclusion
- Case study by Medium: Rolex
- What is Rolex?
- What sets Rolex apart?
- Sociocultural factors that impact value
- Sociocultural factors: Cultural background
- Sociocultural factors: Social class
- Sociocultural factors: Reference groups
- Sociocultural factors: Social trends
- Sociocultural factors: Globalization
- Sociocultural factors: Social mobility
- Sociocultural factors: Demographics
- Summary of sociocultural factors
- Case study: Starbucks
- Key elements of the strategy
- Results and analysis
- Conclusion
- Thank you
This material is restricted to subscribers.
Topics Covered
- What is value
- Components of value perception
- Psychological value
- Case study of Rolex
- Case study of Starbucks
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Talk Citation
Boyd, D. (2025, July 31). Consumer perception of value [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 14, 2025, from https://doi.org/10.69645/HIXR3761.Export Citation (RIS)
Publication History
- Published on July 31, 2025