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0:04
Value is a multifaceted
concept often associated with
the worth or desirability of
a product, service
or experience.
It plays a crucial role
in consumer behavior,
influencing their purchase
decisions and perceptions.
In Part 2 of this series,
"Consumer Perception of Value",
I will define value
and the components
of value perception,
examine how consumers
perceive value,
explain how businesses
can enhance consumer
perception of value, and
the influence of psychological
and sociocultural factors
on value further illustrated
by a few case studies.
0:49
My name is Dr. Dionne L. Boyd,
AKA, Dr. B,
AKA, the Money Chick.
I'm a global professor,
curriculum writer,
and course developer for
over 45 different classes in
higher education in the
areas of marketing,
business, entrepreneurship,
fashion, and consumer behavior.
I am also CEO and
founder of Image
Architects and Management.
A global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
My clients include Neiman Marcus
and Intercontinental
Buckhead Atlanta.
My company also offers
education consulting,
curriculum writing,
course development, workshops,
and more to universities and
educational programs
across the globe
such as Polimoda in Florence,
Italy, AMD in Berlin, Germany,
LIM College in New York City,
Southern New Hampshire
University and SCAD Atlanta.
You may learn more
about my agency
by simply visiting our website.
Feel free to also
connect with me on
LinkedIn at the link in the tab.
Now, let's get
started on Part 2 of
this series. What is value?
