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Navigable Slide Index
  1. Introduction
  2. Introduction to the topic
  3. About me
  4. What is value?
  5. Components of value
  6. Perception of value by consumers
  7. Consumer perception
  8. What is psychological value?
  9. Psychological factors that influence value
  10. Psychological factors: Cognitive biases
  11. Psychological factors: Perception of quality
  12. Psychological factors: Emotional influences
  13. Psychological factors: Social influences
  14. Psychological factors: Scarcity and urgency
  15. Conclusion
  16. Case study by Medium: Rolex
  17. What is Rolex?
  18. What sets Rolex apart?
  19. Sociocultural factors that impact value
  20. Sociocultural factors: Cultural background
  21. Sociocultural factors: Social class
  22. Sociocultural factors: Reference groups
  23. Sociocultural factors: Social trends
  24. Sociocultural factors: Globalization
  25. Sociocultural factors: Social mobility
  26. Sociocultural factors: Demographics
  27. Summary of sociocultural factors
  28. Case study: Starbucks
  29. Key elements of the strategy
  30. Results and analysis
  31. Conclusion
  32. Thank you
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Topics Covered
  • What is value
  • Components of value perception
  • Psychological value
  • Case study of Rolex
  • Case study of Starbucks
Links
Series:
  • The Dynamics of Price and Value
Categories:
  • Management, Leadership & Organisation
  • Marketing & Sales
External Links
  • IAM website
  • Speaker's LinkedIn profile
Talk Citation
Boyd, D. (2025, July 31). Consumer perception of value [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 13, 2025, from https://doi.org/10.69645/HIXR3761.
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Publication History
  • Published on July 31, 2025


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Consumer perception of value

  • Dr. Dionne Boyd – CEO, IAM Marketing Agency, USA
Published on July 31, 2025   28 min
 
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Other Talks in the Series: The Dynamics of Price and Value

Fundamentals of pricing and value Fundamentals of pricing and value
26 min
  • Dr. Dionne Boyd
  • CEO, IAM Marketing Agency, USA
Pricing strategies Pricing strategies
33 min
  • Dr. Dionne Boyd
  • CEO, IAM Marketing Agency, USA

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Consumer perception of value

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