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0:00
Hello. My name is Ken
Le Meunier-FitzHugh.
This talk will consider
the future of selling in
a virtual and artificial
intelligent world.
0:12
We'll look at engaging
through social media,
building online
customer relationships,
the future of sales.
0:22
Buyers and customers are
becoming more demanding
since technology
is giving them the
tools to apply
more leverage in
their negotiations.
As a result of online research,
many customer's buying decisions
are made early in the process.
Social selling is also
opening up new
opportunities that increase
sales and provide
a wide range of
services to their
customers and consumers.
Salespeople are
required to build
online relationships as well as
physical ones at all stages
of the customer journey.
Building online customer
relationships has
become a key part of
the salesperson's role.
1:08
Online customers.
Customers are using
search engines
attending virtual trade shows,
engaging specialist blogs,
and visiting
organisation's websites
to ask questions or participate
in discussions often before they
speak to a salesperson
or the organisation.
Salespeople can also become
an Internet 'friend'
where they create
a trustworthy persona
that the customer will be
willing to contact when they
have a problem they
need to solve.
Once the potential
customers are engaged,
sales technology may
be used to match
customers with various sales
processes that improves
the organization's
visibility and generates
conversations with
designated salespeople
on relevant topics.
