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Hello. My name is Ken
Meunier-Fitzhugh.
And this talk looks at
the growth of artificial
intelligence and
sales and will consider
sales force automation,
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big data, artificial
intelligence.
0:17
The growth of virtual
selling environments
and digital platforms are
driving customer
purchases online
and this is reconfiguring
the sales process.
Developing new software
interactions through
AI artificial intelligence help
salespeople to
manage customers and
develop new sales
communications and processes.
Customer knowledge is built
through the combination
of sales technology,
social media interactions,
sales force automation,
and the analysis of big data.
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Sales force automation or
SFA is the application
of information
technology that converts
manual sales activities into
automated processes through
software application to improve
efficiency and the
optimization of resources.
The SFA is a broad automation of
processes that aim to make
them as efficient as possible.
Sales activities such as
lead generation and
prioritization,
collecting information,
processing orders,
responding to customers,
call logging, and data entry
autofill can be part of
the sales automation
which standardizes
activities and
connects salespeople
with other parts of the company.
SFA allows salespeople
to free up time from
back office operations
and focus on
revenue generating tasks
such as lead management,
lead evaluation,
and prioritization.
Salespeople can then
select prospects that
are showing interest in the
product and contact them.
