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0:00
Hello. My name is Ken
Le Meunier-FitzHugh.
In today's talk we're
going to look at
the interactions between
sales and marketing.
0:10
Sales and marketing have
had an interesting history,
and in this talk we're going
to discuss some of
the issues around it.
Why should we consider sales
and marketing interactions?
What's the issues with the
sales and market interaction,
and the strategies that can
facilitate sales and
marketing cooperation?
0:32
It has been found that
sales and marketing functions
do not always align
their activities due to
different working
practices and objectives.
However, they can improve
their working
relationship if they
collaborate over
various marketing
and customer
acquisition processes,
such as developing
the sales funnel
and the value proposition,
sharing market intelligence, and
planning new product launches.
Improving sales and marketing
collaboration has been
found to deliver benefits
in terms of higher sales
and more effective
marketing activities.
1:08
So, why consider sales and
marketing interaction?
The development of cohesive
customer solutions require
cross-functional
collaboration between
marketing and sales functions.
It is proposed that for
all the internal
cross-functional relationships,
the one between sales
and marketing functions
has the most impact
on the bottom line.
When these two
organisational functions
are operating correctly,
they can identify and advance
potential customers from
awareness to purchase,
develop a market focused
value proposition,
and launch new products
effectively to generate
additional revenue and
meet organisational goals.
