Please wait while the transcript is being prepared...
0:00
Welcome to Experimentation:
How to Test Innovative Ideas.
0:07
My name is Liz Chen,
and I have three roles here
at the University of North
Carolina at Chapel Hill.
First, I'm design thinking
lead at Innovate Carolina,
and Innovate Carolina is our
unit dedicated to innovation,
entrepreneurship, and
economic development.
In this role, I coach
faculty, staff,
and students in design
thinking methods
and work with them to
implement these strategies
into their teaching,
research, and practice.
My second role at UNC is
as an associate professor
at the Gillings School
of Global Public Health,
and in this role, I work to
integrate design thinking
into the way that I teach
public health students
and also into public
health practice.
Lastly, I'm the
author of a new book
that was just published by
Columbia University Press,
titled The Experimentation
Field Book:
A Step-by-Step Project Guide.
For today's agenda
1:02
we're going to first talk
about experimentation.
What is it? Why does it matter?
Then we're going
to dive right into
our five-step process from the
book previously mentioned.
Next, we're going to cover
the Real Talk case study
and talk about one of the
ideas that we tested early on
in the development of that
mobile app for teens,
and then we will close.
First step, we're
going to go through
1:27
an overview of experimentation.
What do we mean when
we say "experiment"?
1:33
It's the process of
testing your hunches
before you build and
launch new ideas
and spend a lot of time
and money on them.
This is a creative and
rigorous process that happens
before you arrive
at something like
a minimum viable product,
or something that you
can even pilot test.
Oftentimes, when we
think about experiments,
we conjure up visions
of science classrooms
and test tubes and beakers.
And for the purposes of
testing innovative ideas,
we want you to feel very
creative in this process
and know that there is structure
that we are providing to you.
And why experiment?
There are many reasons why
different people
choose to experiment
when testing different
innovative ideas.