Please wait while the transcript is being prepared...
0:00
Welcome to Experimentation:
How to Test Innovative Ideas.
0:07
My name is Liz Chen
and I have three roles
here at the University of
North Carolina at Chapel Hill.
First, I'm Design Thinking
Lead at Innovate Carolina,
and Innovate Carolina is
our unit dedicated
to innovation,
entrepreneurship, and
economic development.
In this role, I coach faculty
staff and students in
design thinking methods
and work with them
to implement these
strategies into their
teaching, research,
and practice.
My second role at UNC is
as an Associate Professor
at the Gillings School
of Global Public Health,
and in this role, I work to
integrate design
thinking into the way
that I teach public
health students
and also into public
health practice.
Lastly, I'm the author of
a new book that was just
published by Columbia
University Press,
titled the Experimentation
Field Book:
A Step-by-Step Project Guide.
1:02
For today's agenda,
we're going to
first talk about
experimentation.
What is it? Why does it matter?
Then we're going
to dive right into
our five-step process from the
book previously mentioned.
Next, we're going to cover
the Real Talk case study
and talk about one of the
ideas that we tested early on
in the development of that
mobile app for teens,
and then we will close.
1:27
First step, we're
going to go through
an overview of experimentation.
1:33
What do we mean when
we say experiment?
It's the process of
testing your hunches
before you build and
launch new ideas
and spend a lot of time
and money on them.
This is a creative
and rigorous process
that happens before
you arrive at
something like a
minimum-viable product
or something that you
can even pilot test.
Oftentimes when we think
about experiments,
we conjure up visions of
science classrooms, test
tubes, and beakers.
For the purposes of
testing innovative ideas,
we want you to feel very
creative in this process
and know that there
is a structure
that we are providing to you.
