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0:00
Hello, everyone. Today we're
talking about
hospitality marketing.
I am Professor Ioannis
S. Pantelidis,
and I am the Head of
the Department for Hospitality
and Tourism Management
at Ulster University.
I have a background first with
a career in the hotel
and restaurant sector,
and quite a few decades
ago I became an academic.
I've done consultancy
for industries,
and my research
tends to focus on
online consumer behavior around
hospitality and tourism.
0:34
What we are going to
cover in this topic is,
we will start with a little bit
about hospitality
characteristics.
What is hospitality marketing?
Then we will follow
through with a couple of
examples with online
travel agents and
we'll use a major hotel company
trying to understand
a little bit
about what hospitality marketing
exactly is or how
can we dissect it.
1:03
What is hospitality marketing?
There are many definitions
of marketing out there,
but I'll give you my view,
which is the art and
science of communicating to
your audience in order to
attract them to your
hospitality business.
That's a key part of what
a lot of people forget.
It's as simple as clear
communication to your audience.
That's what good
hospitality marketing does,
and avoids a lot of the traps of
using gimmicks in trying
to attract that audience.
A lot of companies might be
falling in that pitfall.
