It's clear that competition is changing and whereas before,
we had one company competing against another company,
we are now moving to a setting where it is me and my gang against you and your gang,
me and my partners against you and
your partners and a lot of the competition in the future will be,
who is able to build the best and the most interesting ecosystem.
That will be the winner of their competition game.
So ecosystem is a term which is often used.
So just to be clear,
what do we mean with the business ecosystem?
Well, increasingly, businesses operate in a broader network of
related businesses offering particular products or services.
While these ecosystems are important because they create
strong barriers to entry for new competition,
new potential entrants do not only have to duplicate or make better products,
but they also have to compete against
the entire ecosystem of organizations in that network.
So it's much more difficult to copy or to compete with a network of organizations than it
is to compete with one organizations and that's why we
see the rise of this ecosystem economy.