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Extended-form Case Study

How cultural differences impact a multinational business

Published on February 27, 2019   20 min

Other Talks in the Category: Global Business Management

Good morning, good afternoon, or good evening, depending on when you're listening, of course. This is a short talk about how cultural differences impact a multinational business. I'll first introduce a bit about myself, then I'll make a quick introduction about culture and then I will get to the company and what I actually did in this particular case study. So, a bit about myself.
I have 12 years of airline experience. I always say I was born in the airlines. I wasn't a trolley dolly, as they say, or steward or stewardess. No, I've been a consultant- marketing and sales consultant for that period of time at the airlines, as well. In total, I have 20 years of experience in international consulting and part of that is about culture and cultural differences. In terms of educational background, I'm not an official academic. I mean, I have an academic title; I'm an organizational psychologist. I studied in Amsterdam and that's why I've been practicing, as well as organizational psychology and working with organizations. I'm a senior consultant for a company called Culture Matters; I write and do research on the topic. I currently have four books available online. I lived a year in the States when I was a lot younger. I'm originally from Amsterdam, the Netherlands but I currently live and work in Belgium- that's close to Brussels- and Belgium is the adjacent country and the south of the Netherlands, for those of you who are interested.

How cultural differences impact a multinational business

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