Good morning, good afternoon, or good evening,
depending on when you're listening, of course.
This is a short talk about how cultural differences impact a multinational business.
I'll first introduce a bit about myself,
then I'll make a quick introduction about culture and then
I will get to the company and what I actually did in this particular case study.
So, a bit about myself.
I have 12 years of airline experience.
I always say I was born in the airlines.
I wasn't a trolley dolly, as they say, or steward or stewardess.
No, I've been a consultant-
marketing and sales consultant for that period of time at the airlines, as well.
In total, I have 20 years of experience in
international consulting and part of that is about culture and cultural differences.
In terms of educational background,
I'm not an official academic.
I mean, I have an academic title;
I'm an organizational psychologist.
I studied in Amsterdam and that's why I've been
practicing, as well as organizational psychology and working with organizations.
I'm a senior consultant for a company called Culture Matters;
I write and do research on the topic.
I currently have four books available online.
I lived a year in the States when I was a lot younger.
I'm originally from Amsterdam,
the Netherlands but I currently live and work in Belgium-
that's close to Brussels-
and Belgium is the adjacent country and the south of the Netherlands,
for those of you who are interested.