The case study analyses the strategic decisions (including advertising and marketing) by a well-known brand to improve its position in the market and put competitive pressure on other firms. This includes the results from trialling sponsorship of music and film events.
Whatling, S. (2016, May 29). T-Mobile: strategic decisions to improve position in the market [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 22, 2017, from https://hstalks.com/bm/3286/.