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Now, we're going to look at a case study, and this is a well-documented incident. There have been several investigations into it, more, even still ongoing. So we're going to look at a genuine company, quite a well-known one, and that is Uber.
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Uber had an incident. A breach exposed the data of 57 million users, which is a significant number. That was both drivers and passengers.
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What happened was the breach occurred in October 2016. Shortly afterwards, Uber's leadership authorised a payment of $100000 through what's called a bug bounty program. Now, a bug bounty program is where an organisation pays a bounty for people to discover weaknesses and vulnerabilities in their software and report it, rather than exploiting it. In this case, that 57 million dataset of users had already been stolen. That is not a bug bounty; that is an incident. However, they authorised $100000, called it a security report, and got the attackers to sign non-disclosure agreements. They were already under investigation by the FTC for separate privacy concerns. So this was an organisation where there were already known concerns around privacy and user data. The breach wasn't revealed until there was a change of leadership. A new CEO took over in 2017. So it was actively and deliberately concealed from an ongoing investigation into privacy concerns, there were multiple, not just the FTC, but that's the one we'll focus on, until a change of leadership happened. The results were severe, both for the organisation and for the company. The company faced a multimillion dollar fine over the concealment. The CISO, the chief information security officer, who was no longer with the organisation, faced a personal $50000 fine and three years' probation, reputational damage and obviously severe regulatory backlash. Now, this was the first case of a CISO being found guilty over concealing an incident.

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Uber: organisational culture and crisis response

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