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How would you use the internet to discover ‘customer value’?
What non-internet methods would you use to assess customer value?
How would you integrate customer value into your business planning and what resources would you allocate to the activity?
How do you avoid irritating your customers with excessive customer value research?
Who is the customer? How can what he, she, it ‘thinks’ be known in B2B relationships?
How would you assess the capability of a ‘consultant’ and the worth of the consultant’s service in undertaking customer value research?
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