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Topics Covered
- Emerging technologies
- AI and machine learning hierarchy
- Case study: L'Oréal's “content factory”
- Business impact
- Reshaping industrial design
- The democratisation of creativity
- The guardrails of innovation
Talk Citation
Singh, R. (2026, September 30). Generative AI, the creative frontier: how generative AI is transforming content and innovation [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 1, 2026, from https://doi.org/10.69645/DFKB6592.Export Citation (RIS)
Publication History
- Published on September 30, 2026
Generative AI, the creative frontier: how generative AI is transforming content and innovation
Published on September 30, 2026
17 min
Other Talks in the Series: AI in Business
Transcript
Please wait while the transcript is being prepared...
0:00
Hi. I'm Ravinder Singh,
I'm Head of Digital Systems,
working with Cabinet
Office and particularly
with Government
Commercial Function.
I have been in this role
for the last two years
and with the civil services
for the last eight years,
and before that, I was
in the private sector.
Today's talk is
regarding generative AI,
which everyone has used.
ChatGPT is the most popular
one that people have used.
We will touch upon ChatGPT,
and all the other
large language models,
and how this new
generative AI technology
is transforming content
and innovation.
This is very crucial
because everyone has to
use this technology.
0:44
Emerging technologies,
as I said,
are not just AI and
machine learning,
or generative AI, or ChatGPT,
as people have thought of.
It is much beyond that,
and this slide presents
the various technologies
that come under this.
It could be Automation,
Hyper-automation,
Internet of Things,
Virtual Reality,
Blockchain, Quantum Computing,
Low Code/ No Code,
Edge Computing.
1:13
This slide presents what's
the hierarchy of
these technologies.
Overall, I can see
as a Venn diagram
that artificial intelligence,
what is machine learning,
and how the generative AI sits.
What are the parts of it?
You can see a lot of
overlaps will happen
among various technologies.
It's not that just one
technology is overwhelming.
Basically, what happens is
the machine is
learning something,
only then, once the
machine has learned,
then the deep learning
comes into play.
Then, from deep learning,
you can have generative AI,
large language model,
functional models,
symbolic AI, rule-based AI,
rule-based systems, neural
networks, fuzzy logic,
which people have
used for many years,
Prolog, LISP, and
other languages
people have used for
rule-based languages.
They have been in use
since '60s, '70s, '80s;
It started with neural
networks, fuzzy logic,
and these all
technologies they form
the basis for artificial
intelligence to work.
What is needed here is
the data, which has
to be collected,
based on that data, the
machine can learn itself
and develop its
own intelligence.
It's like training a kid
from small to the adult
that they go on
learning the language.
It's the same thing
the data goes on
increasing in the machine,
and it can take better
decisions for you
rather than a human
taking that decision.
But those decisions
have to be fed
that if this is the use case,
this is how the decision
has to be made.
If this is the use case, the
decision has to be made.
So the number of cases and
the data, which is for
those use cases,
as it increases,
machine becomes more efficient,
more effective in giving
you the right decisions,
so that human intervention
can become less and less.
But otherwise, if
you don't do that,
the machine can hallucinate.
The machine will thus
think, "Oh, I can do this."
That's where there
is a challenge.
That machine has
to be trained with
supervised learning or
unsupervised learning,
whichever way, active learning
or passive learning
machine has to learn.
Only then machine can start
behaving as you like it.