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1. Introduction
2. Overview
3. Current state of the airline industry
4. Low cost carriers (LCC)
5. LCC approach to lower operating costs
6. Traditional carriers vs. LCC - costs
7. LCCs' entry to the market
8. Case study: LCC entry at Richmond
9. LCCs' growth
10. LCC market penetration
11. Internet booking (1)
12. Internet booking (2)
13. Rising fuel costs
14. Fuel efficiency and fuel expense
15. Mergers and failure of airlines
16. Mergers and alliances
17. Current state: lower average prices
18. Revenue management
19. Airline industry is ideal for revenue management
20. History of revenue management
21. American airlines and PEOPLExpress
22. Business vs. leisure travelers
23. Market segmentation
24. Revenue management differences
25. The classical approach
26. The classical approach of traditional carriers
27. The LCC approach (1)
28. The LCC approach (2)
29. Availability of discount fares
30. Airline pricing and competition
31. Pricing curves: LCCs
32. Pricing curves: traditional carriers
33. Airfares - LCCs vs. traditional carriers
34. Differences among LCCs
35. Southwest strategies
36. RyanAir strategies
37. EasyJet strategies
38. Looking ahead (1)
39. Looking ahead (2)
40. What’s the future of revenue management?
41. Acknowledgements

Topics Covered

• Low cost carriers (LCC)
• Lowering operating costs
• Market penetration and growth
• Internet booking
• Fuel efficiency and fuel expense
• Mergers and failure of airlines
• Business vs. leisure travelers
• Market segmentation
• The classical approach
• Airline pricing and competition
• Differences among LCCs
• LCCs strategies
• The future of revenue management

Links

Series:

• Practical Pricing and Revenue Management

Categories:

• Global Business Management

Bite-size Case Studies:

• How LCC entry at Richmond impacted price, growth and the local economy

Talk Citation

Publication History

• Published on November 10, 2009