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1. Introduction
2. The route development process
3. Market research - requirements and methodology
4. Key questions
5. Good data is critical
6. Terminology
7. Catchment area
8. Information requirements
9. Traffic leakage
10. Data sources (1)
11. Data sources (2)
12. Other information
13. ASD: strategy and implementation
14. ASD strategy
15. ASD strategy steps
16. ASD strategy - steps 1,2,3
17. ASD strategy - step 4
18. ASD strategy - step 5
19. ASD strategy - step 6
20. Business case
21. Improving ASD effectiveness: QSI route analysis
22. What is QSI?
23. What is it used for?
24. Why would airport marketers use QSI?
25. QSI methodology
26. QSI methodology - example
27. QSI methodology - adding a new airline
28. Understanding factors and coefficients (1)
29. Understanding factors and coefficients (2)
30. Understanding factors and coefficients (3)
31. QSI analysis: inputs and outputs
32. QSI software: advantages and cautions (1)
33. QSI software advantages - markets (1)
34. QSI software advantages - markets (2)
35. QSI software: advantages and cautions (2)
36. Summary
37. Thank you

Topics Covered

• Overview of a strategic route development process from an airport's perspective
• Market research requirements and methodology
• Air service development strategy and implementation, including strategy components and considerations
• Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software

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Series:

• Airport Marketing

Categories:

• Global Business Management
• Strategy

Talk Citation

Publication History

• Published on June 30, 2009
• Archived on April 4, 2022