Types of digital marketing 1

Welcome to Talk 4: Types of Digital Marketing 1. This talk initiates the few different talks I'm going to give you on the various types of digital marketing that we can engage in. I'm Raj Sachdev, the author of Digital Marketing with McGraw Hill.

We're going to cover an overview of some of the types of digital marketing. Today, specifically, we're going to talk about websites, search engine optimization, and email. We're also going to discuss how they can be strategically used.

Let's get started with websites and search engine optimization. Search engine optimization is abbreviated as SEO. In the marketing world, you'll hear a lot of people using the terminology SEO. This relates very much to websites and that's why we'll discuss these both together. Let's get started with a little bit about websites. We all know what they are. We all visit them quite regularly. However, creating websites is an important part of the digital marketing task and our strategy. For small businesses, it could get quite expensive and time-consuming to create a website. Therefore, there are various services or tools available for small businesses to get their websites up and running quickly and at a low cost. For example, some small businesses use platforms such as WordPress, Wix, Squarespace, and many others to get their website rolling. One of the key benefits these tools provide are free templates. There's also upgraded and paid services. However, some of the free templates which look really nice and elegant if that's the design that the small business decides to choose. They're able to select one that fits their needs and most importantly is on brand. Remember, one strategy is to consider a template or design that is in line with your brand and not just one that you as a small business personally like. Remember it's the customer first that we have to think about. Some of the larger organizations will have a dedicated development team or a company that they use in order to program their website with all the bells and whistles they think are just right for their organization. One of the initial things digital marketers have to consider is a domain name strategy. That is choosing a domain name that is memorable, hopefully not complicated, and also something that feeds into our SEO strategy which we'll talk about in just a minute.